Giulio Ceppi – Total Tool

Giulio Ceppi, architect and designer, also studied Visual Design at the Scuola Politecnica di Milano and took a PhD at the Politecnico di Milano about new perceptions modes coming from the technological merge.

His activities are focused on sensorial design, development of new materials and technologies, and on design strategy.

He’s professor and resercher at Politecnico since 1995. Since 1993 he’s professor of Design Strategy at Domus Academy in Milano and from 2004 founder and director of the new Master in Business Design.

Since 1996 he also teaches at the Faculty of Industrial Design at the Politecnico di Milano, and he was contract professor at the Faculty of Architecture of Genova, Politecnico di Torino, Interaction Design Institute in Ivrea, La Sapienza in Rome.

From 1990 to 1997, as coordinator of the Domus Academy Research Center he has designed among the others for Abet Laminati, Assoplast, BFAutomobile, Bracco, Enichem, Eternit Belgium, Mitsubishi, Montell Polyolefins, Philips Lighting, Pitti Immagine, Reggio Children, Swatch, 3M Italy.

Promoter of exhibitions on sustainable design, design of materials and concept design at the Triennale di Milano (1992) and Salone del Mobile (1995-1999), at the Mole Antonelliana in Torino (1994), Sacks in New York (1999), Intel in Milan (2000), Yokohama and Kobe (2001).

He is author of many essays and books on project culture, design strategy and communication policies.

From 1998 to 2001 he’s senior design consultant at Philips Design, a research and design network counting 400 members and 25 different locations worldwide: the Milano branch was a think-thank working on concept and vision design, design of convergencies and experience design.

Togheter with Paolo Bodega he realized architectures and environmental systems for Biorad, Giugiaro Architettura, Grafiche Cola, Imec, Levi’s, Philips Italia, Sony, Silea, including the Light Obelisk in Rome for the Jubilee 2000. Since 1992 he has been member of the National Association for Bioarchitecture.

In 1999 he founded Total Tool Milano, a design network with offices in Milan, Buenos Aires,Tokyo consulting and designing new business ideas for 3M, Albatros, Auchan, Autogrill, Comune di Venezia, Coop Italia, Festo, Illy Caffè, Instituto Tecnologico de Canarias, Lamborghini Motors, Mitsubishi, Mercuri Urval, Motorola, Nestlè, Nikkei, Nissan, Ikea, Pirelli RE, Piquadro, Qfree, Saporiti italia, Torino 2006, Unilever, Versace, Viacom.

Total Tool gained the Compasso D’oro prize (special mention) for the design of  new siliconic materials (2005) and the development of decongestion charge systems in London (2008) and it is included in ICSID Hall of fame.

He hold several conferences and project workshops in universities and design centres in more than 25 countries among Europe and United States, Latin America and Asia.

He lives in between Milan and the Lake of Como.