Axalta Coating Systems presents its new ICONICA Powder Coatings Collection at Materials Village at Maison Objet 2017 in Paris, France.
A stylish installation allows visitors to explore our new Alesta Super Durable powder coatings
Axalta Coating Systems shows a specially commissioned design installation featuring its brand new colour line called ICONICA The rotation of the piece reveals the subtleties of ICONICA’s color palette.
ICONICA comprises 40 colors across four distinct color ranges – Eden Garden, Energy Manifesto, Arty Fusion and Techno Precious. The coatings are formulated to be environmentally sustainable, highly durable, and weather- and UV-resistant. They are also designed to offer iconic buildings lasting protection and outstanding aesthetics.
With ICONICA, Axalta commissioned this stylish installation to showcase the new ICONICA collection in a way that captures the dynamics and energy of colour design and texture in the age of mobility. ICONICA was inspired by modern aesthetic concepts and its colours and effects are designed to reflect today’s new understanding of nature and the world we live in.
The ICONICA colour collection was developed and curated in collaboration with trend forecasting agency, NellyRodiTM, based in Paris, France.
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colourful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings, furniture and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer.
With powder coatings, Axalta Coating Systems offers a complete range of architectural polyester products under the Alesta AP brand. These products have been formulated especially for aluminum, steel and galvanised steel applications. They have excellent mechanical and weathering resistance properties and are therefore suitable for outdoor use.
With more than 150 years of experience in the coatings industry, the approximately 13,000 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology.
For more information visit axalta.com and follow us @Axalta on Twitter and on LinkedIn.
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