TOSHIBA MATERIALS CO., LTD

TRI-R powered by Toshiba Materials

TRI-R, the new LED technology developed by Toshiba Materials in collaboration with TOL Studio, for brand management, marketing and communication, produces a natural light, based on the solar spectrum. It gives sharpness to details and textures without altering colors and creates a soft atmosphere, respecting the circadian rhythm associated with human wellbeing. This is the subject of research by several international universities, where the influence of TRI-R and conventional LED lighting have on humans is being studied.

TRI-R can make a significant contribution to the design of architectural space, giving it softness and warmth, in particular to hospitality areas (hotels, salons)  in which personal wellbeing is important. A recent application has been at world-famous architect Marco Piva exhibtion held  at the Scuola della Misericordia di Venezia during Venice architecture Biennale (May 27-June 20 2016).

At recent Lighting & Building 2016 trade fair in Frankfurt, TRI-R was applied to contexts in which lighting quality is a priority: within the scope of art museums, lighitng  Da Vinci and Caravaggio masterpieces at Milan Pinacoteca Ambrosiana, then in the Symbolism exhibition held at Palazzo Reale (3rd February-5th June 2016 Milan), in industrial design, in Ingo Maurer’s Lucellino and Lumina’s Daphine lamps, and in the medical field – for several surgeries in Japan.
http://trir-pj.com

TOSHIBA MATERIALS CO.,LTD. 

After over 100 years of experiences on R&D and manufacturing materials and components as one division of Toshiba, the company strategically demerged in 2003 as Toshiba Materials. It  designs, develops and manufactures innovative, high-performance materials and components for the environmental, medical, digital and technology sectors.

www.toshiba-tmat.co.jp

TRI-R powered by Toshiba Materials Info TRI-R
http://trir-pj.com

TRI-R TECHNOLOGY BY
TOSHIBA MATERIALS CO.,LTD.
www.toshiba-tmat.co.jp/eng

TRI-R BRAND DESIGN MANAGEMENT BY
TOL STUDIO
tol-studio.com

PRESS OFFICE EUROPA TRI-R:
Spoongroup, Milan Italy
Silvia Sassone
P: + 39 02 36595292
M: + 39 348 3171878
E: sassone@spoongroup.it

Patrizia Ledda
P: + 39 02 36595292
M: + 39 339 4766974
E: ledda@spoongroup.it