Today in the afternoon, during the week in which Milan and the entire world celebrates the world of design, a colourful and peaceful march sponsored by the Municipality of Lissone will be passing through Milan’s downtown.
A collective mobilization with great symbolic meaning thought up by Ghigos Ideas, the design firm that collaborated with Gardesa in developing the R EVOᶟ, which will touch upon the places that represent Milan’s design.
The players and stars of this original march will be designers, craftsmen, architects and students from the town of Lissone who, in a special “designer’s dress”, will breathe life into a travelling installation which is intended to symbolize that “knowing how to do” that has always distinguished Brianza’s manufacturing system.
More than three hundred people have confirmed their participation, including some of the most important names in the world of manufacturing and design such as Luisa Bocchietto, Virginio Briatore, Alessandro Guerriero, Stefano Maffei, Alberto Biagetti and Whomade.
The march will start off from Materials Village Vip Lounge at La Triennale di Milano at 4:30 pm and will end in Piazza dei Mercanti, where craftsmen members of the APA Confartigianato Lissone and students from the Ipsia G. Meroni School will be building furnishing systems on a scale 1:1 in real time for the requalification of housing known as “below threshold” (with less than 25 square meters of living space), where furniture becomes a crucial element for habitability purposes.
In Piazza Mercanti, adhesive tape will be used to trace the perimeter walls of a virtual home “below threshold”, inside of which prototypes of furniture items will be placed. These prototypes have been specifically designed by the Theory and Practice Laboratory of the project, Degree Course in Interior Design at the Politecnico di Milano (Professor Crespi and Professor Calzoni).
In this virtual home, Gardesa will provide a sample from the R EVO³ range for the entrance door, the first fully customizable and eco-sustainable armoured door, to demonstrate that values such as security, design and sustainability are topics of social as well as planning interest.
The furniture will be on display in a real home “below threshold” made available by the Municipality of Milan at the address of Via Solari, 40 (open to the public on 9th April at 6:30 p.m.), which can be visited until 13th April when the Milano Design Week 2014 is scheduled to come to an end.
Walking Design is a project by the design firm Ghigos Ideas and by Lissone Work in Project.
Initiative under the patronage of: ADI Associazione per il Disegno Industriale, Via Bramante 29, Milan